Google Ads Video Certification (2026)

Showcase your proficiency in leveraging Google’s video solutions to deliver impactful results across the entire marketing funnel. Certified users will demonstrate a comprehensive understanding of how to design, implement, and measure Google Video campaigns—from building brand awareness and influencing consideration to driving measurable action.

By earning the Google Ads Video Certification, Google recognizes your ability to:

-Strategize and Align: Identify the most effective YouTube and Google Video formats and bidding strategies to match specific marketing objectives and consumer trends.

-Execute and Optimize: Navigate the campaign setup process, including audience targeting, AI-powered creative tools like Asset Studio, and premium placements like YouTube Select and Masthead.

-Measure and Evaluate: Analyze campaign performance using sophisticated tools such as Brand Lift, Search Lift, and Marketing Mix Models to quantify impact and inform future media planning.